Israeli innovation that can end plastic packaging

Israeli entrepreneurs Joseph Siani and Lior Itai founded W-Cycle, a start-up that developed compostable packaging solutions to tackle the masses of C-PET plastic used in the ready-meal packaging industry. W-Cycle decided to approach the intimidating challenge of producing an alternative to plastic packaging. Rather than producing single-use trays from plastic and aluminum, W-Cycle’s patented ‘SupraPulp’ packaging product that is based on sugarcane pulp, known as bagasse. They took a by-product from the sugarcane industry as their raw material. W-Cycle’s material can now be frozen to minus-40°C and be reheated in the oven to 250°C. The material is entirely omniphobic (liquid-repelling surface). After use, the package can either be thrown away into a brown recycling bin as organic waste or in the paper recycling bin since it is completely natural and 100% compostable. The company is currently in advanced discussions with ready-meal manufacturers and a series of major airline catering companies from Europe and the Far East. W-Cycle’s solution is stronger and cheaper than plastic. @ https://m.jpost.com/Israel-News/Meet-the-Israeli-innovation-that-can-put-an-end-to-plastic-packaging-617841/amp